GEKA says that as “a pioneer of high precision beauty application solutions,” they know what it takes to achieve the perfect mascara match. Delivering market-leading mascara requires an optimal combination of brush, packaging, wiper and formula. This unlocks the volume, length, definition, separation and curling that make truly stunning eye lashes.
 
GEKA leverages its extensive in-house capabilities to provide a full turnkey service for mascara development and delivery. This incorporates applicator design, packaging, formulation, lab expertise, graphics, finishing and filling. Beauty brands can select services as required—ensuring an efficient process and a product that “perfectly matches the DNA of their beauty brand.”